Following the rules isn’t always easy. Enforcing the rules can be tricky, too. Especially when people feel that the rules are unnecessary or infringe on their personal freedom.
Denmark is a country that has gone crazy for bicycling. Nearly every Dane owns a bike. And many use them everyday for transportation.
The city of Copenhagen even has a free bicycle program. Anyone can grab a city bike and go. But there is a problem. Few people choose to wear helmets. The authorities could have required helmets by law. But that wouldn’t have been very Danish. They’re known for being pretty laidback.
So, the police get people into helmets with a little love. This was a viral PSA by the Danish police and cycling groups. The final message reads, “Wear a helmet, because he/she/I/we love you.”